Money Peugeot leader Tavares loves cars, vows to preserve brands in FCA merger December 19, 2019Eric D. Lawrence, Detroit Free PressComments Off on Peugeot leader Tavares loves cars, vows to preserve brands in FCA merger Carlos Tavares, who will be CEO of the merged FCA and maker of Peugeot, says brands carry passion. That is a good sign for Dodge and Chrysler fans.