BTS’s Loyal Army of Fans Is the Secret Weapon Behind a $4 Billion I.P.O.
Ben Dooley and Su-Hyun LeeComments Off on BTS’s Loyal Army of Fans Is the Secret Weapon Behind a $4 Billion I.P.O.
What investors are really paying for is not necessarily the K-pop group or its management company, but its huge, highly connected ecosystem of followers.
