Travel COVID-19 has devastated Hawaii’s lei industry. Generations-old shops are clawing back. January 24, 2021Alia Wong, USA TODAYComments Off on COVID-19 has devastated Hawaii’s lei industry. Generations-old shops are clawing back. Tourism and celebrations are the linchpins of Hawaii's lei culture. A combination of innovation and the 'aloha spirit' is helping vendors get by.