World Rihanna and LVMH Hit Pause on Fenty, Their Fashion Line February 10, 2021February 10, 2021Vanessa Friedman and Elizabeth PatonComments Off on Rihanna and LVMH Hit Pause on Fenty, Their Fashion Line With Fenty, Rihanna was the first woman to create an original brand at LVMH, among the likes of Dior, Givenchy, Celine and Fendi.