Money Why automakers are naming vehicles after American destinations, like Santa Cruz, Telluride, Taos May 23, 2021Nathan Bomey, USA TODAYComments Off on Why automakers are naming vehicles after American destinations, like Santa Cruz, Telluride, Taos The Hyundai Santa Cruz, Kia Telluride and Volkswagen Taos are recent examples of new cars, trucks and SUVs named after American destinations.