News This is America: ‘Squid Game,’ K-beauty and BTS – What’s so special about Korean pop culture? October 21, 2021Jenna Ryu, USA TODAYComments Off on This is America: ‘Squid Game,’ K-beauty and BTS – What’s so special about Korean pop culture? We're obsessed with all things Korean, from Netflix's "Squid Game" to Korean barbeque. But why? What's so special about it?