From ‘carp’ to ‘copi’: Invasive fish gets makeover
APComments Off on From ‘carp’ to ‘copi’: Invasive fish gets makeover
If "invasive carp" doesn't sound appetizing, how about a plate of copi? The state of Illinois is unveiling a market-tested rebranding campaign to make the fish appealing to consumers (June 22) (AP video/Mike Householder)