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Before there was X, Meta, Qwikster and New Coke all showed how rebrands can go

Isabelle Butera, USA TODAYComments Off on Before there was X, Meta, Qwikster and New Coke all showed how rebrands can go

Some American corporate rebrands brought massive success, others brought mockery. How does the Twitter to X change compare to past rebrands?

     
Isabelle Butera, USA TODAY
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