Erik Brady, USA TODAY – Page 2 – Boise Chronicle

Sports

For Super Bowl, CBS has nearly sold out its ad inventory but some advertisers are secret

January 10, 2019Erik Brady, USA TODAYComments Off

For CBS’ Super Bowl coverage, 30-second spots are selling somewhere in a neighborhood above $5 million.

Sports

Here’s what sports betting looks like in the future, according to Ted Leonsis

November 15, 2018Erik Brady, USA TODAYComments Off

Ted Leonsis sees sports teams increasing in value as they begin to partner with tech companies for advanced sports betting.