Female athletes are using social media to increase viewership and seek better sponsorship deals in a field long dominated by men.
Tag: Advertising and Marketing
Santa Lives in Rovaniemi, Finland. Some of His Neighbors Are Not Thrilled.
A tourist season that stretches from October to March has been anything but jolly for some residents of the “Official Hometown of Santa Claus.”
Abrdn’s Rebrand Reversal and a History of Corporate Missteps
A British investment firm restored most of the vowels to its name after a widely ridiculed revamp that showed the pitfalls of trying to look cool in the digital age.
MeToo Outrage Leaves Japanese Broadcaster Without a Single Advertiser
A popular TV host admitted trying to conceal a sexual assault complaint. This time, the reaction was swift and harsh, and aimed not only at him but also his employers.
Victor Wembanyama Prepares to Become ‘Genuine’ Face of the N.B.A.
As the league confronts a fast-approaching time without LeBron James, Stephen Curry and Kevin Durant, Victor Wembanyama has embraced the idea that he is the future.
Pakistan Orders Inquiry After Complaints That Airline Ad Evoked 9/11
An advertisement meant to celebrate the resumption of flights to Paris showed a jet pointed toward the Eiffel Tower.
Oliviero Toscani, Driving Force Behind Provocative Benetton Ads, Dies at 82
A photographer and art director, he broke the boundaries of advertising in the 1980s and ’90s, embracing activism with images evoking AIDS and racial and sexual diversity.
Under Pressure, Telegram Turns a Profit for the First Time
Even as Telegram faces legal scrutiny and grapples with billions in debt, it is set to be profitable for the first time as it tries cryptocurrencies, subscriptions and ads.
Under Pressure, Telegram Turns a Profit for the First Time
Even as Telegram faces legal scrutiny and grapples with billions in debt, it is set to be profitable for the first time as it tries cryptocurrencies, subscriptions and ads.
Canada Accuses Google of Creating Advertising Tech Monopoly
The case largely echoes an antitrust action in the United States and seeks to force Google to sell off sections of its online ad business.