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Tag: Advertising and Marketing

World

Women in Indian Sports Sweat for Their Share of a Booming Market

August 21, 2025August 21, 2025Mujib Mashal and Atul LokeComments Off on Women in Indian Sports Sweat for Their Share of a Booming Market

Female athletes are using social media to increase viewership and seek better sponsorship deals in a field long dominated by men.

World

Santa Lives in Rovaniemi, Finland. Some of His Neighbors Are Not Thrilled.

April 15, 2025April 15, 2025Jeffrey Gettleman and Jim HuylebroekComments Off on Santa Lives in Rovaniemi, Finland. Some of His Neighbors Are Not Thrilled.

A tourist season that stretches from October to March has been anything but jolly for some residents of the “Official Hometown of Santa Claus.”

World

Abrdn’s Rebrand Reversal and a History of Corporate Missteps

March 7, 2025March 8, 2025Jenny GrossComments Off on Abrdn’s Rebrand Reversal and a History of Corporate Missteps

A British investment firm restored most of the vowels to its name after a widely ridiculed revamp that showed the pitfalls of trying to look cool in the digital age.

World

MeToo Outrage Leaves Japanese Broadcaster Without a Single Advertiser

January 24, 2025January 24, 2025Martin Fackler, Kiuko Notoya and Hisako UenoComments Off on MeToo Outrage Leaves Japanese Broadcaster Without a Single Advertiser

A popular TV host admitted trying to conceal a sexual assault complaint. This time, the reaction was swift and harsh, and aimed not only at him but also his employers.

World

Victor Wembanyama Prepares to Become ‘Genuine’ Face of the N.B.A.

January 23, 2025January 23, 2025Tania GanguliComments Off on Victor Wembanyama Prepares to Become ‘Genuine’ Face of the N.B.A.

As the league confronts a fast-approaching time without LeBron James, Stephen Curry and Kevin Durant, Victor Wembanyama has embraced the idea that he is the future.

World

Pakistan Orders Inquiry After Complaints That Airline Ad Evoked 9/11

January 14, 2025SALMAN MASOODComments Off on Pakistan Orders Inquiry After Complaints That Airline Ad Evoked 9/11

An advertisement meant to celebrate the resumption of flights to Paris showed a jet pointed toward the Eiffel Tower.

World

Oliviero Toscani, Driving Force Behind Provocative Benetton Ads, Dies at 82

January 13, 2025January 13, 2025Amelia NierenbergComments Off on Oliviero Toscani, Driving Force Behind Provocative Benetton Ads, Dies at 82

A photographer and art director, he broke the boundaries of advertising in the 1980s and ’90s, embracing activism with images evoking AIDS and racial and sexual diversity.

World

Under Pressure, Telegram Turns a Profit for the First Time

December 23, 2024December 23, 2024Adam Satariano, Paul Mozur and Erin GriffithComments Off on Under Pressure, Telegram Turns a Profit for the First Time

Even as Telegram faces legal scrutiny and grapples with billions in debt, it is set to be profitable for the first time as it tries cryptocurrencies, subscriptions and ads.

World

Under Pressure, Telegram Turns a Profit for the First Time

December 23, 2024Adam Satariano, Paul Mozur and Erin GriffithComments Off on Under Pressure, Telegram Turns a Profit for the First Time

Even as Telegram faces legal scrutiny and grapples with billions in debt, it is set to be profitable for the first time as it tries cryptocurrencies, subscriptions and ads.

World

Canada Accuses Google of Creating Advertising Tech Monopoly

November 28, 2024IAN AUSTENComments Off on Canada Accuses Google of Creating Advertising Tech Monopoly

The case largely echoes an antitrust action in the United States and seeks to force Google to sell off sections of its online ad business.

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Headlines

New Ideas Emerge to End Gaza Conflict and Govern After War

September 29, 2025September 29, 2025Liam Stack and Adam Rasgon

New Ideas Emerge to End Gaza Conflict and Govern After War

September 29, 2025Liam Stack and Adam Rasgon

Octopuses Invade English Coast, ‘Eating Anything in Their Path’

September 29, 2025September 29, 2025STEPHEN CASTLE

Trump and Netanyahu to Discuss Plans for Postwar Gaza

September 29, 2025Aaron Boxerman

Typhoon Bualoi Slams Into Central Vietnam, Bringing Storm’s Death Toll to 22

September 29, 2025September 29, 2025Tung Ngo

Tech Outage at Canadian Airports Resolved After Causing Delays

September 29, 2025September 29, 2025MIKE IVES

Missing From a U.N. Meeting on Helping Refugees? The Refugees.

September 29, 2025Verena Hölzl

Pro-Europeans Set to Win Pivotal Election in Moldova Despite Russian Meddling

September 28, 2025September 29, 2025Jeanna Smialek

Moldova’s Pivotal Election Projected to End in Victory for Pro-Europeans

September 28, 2025Jeanna Smialek

Venezuela, America and the Specter of Regime Change

September 28, 2025September 29, 2025KATRIN BENNHOLD
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