Companies like East Goes Global serve as social media surrogates for players, expanding their reach, creating business opportunities and pushing for All-Star votes.
Tag: Basketball
Victor Wembanyama Prepares to Become ‘Genuine’ Face of the N.B.A.
As the league confronts a fast-approaching time without LeBron James, Stephen Curry and Kevin Durant, Victor Wembanyama has embraced the idea that he is the future.
Why the NBA Is Making Abu Dhabi Its Middle East Hub
The league has held preseason games in the United Arab Emirates for three years. It says the impact has been positive, but others say it’s helping a repressive regime.
Against This Mighty Paralympic Team, a Close Loss Can Feel Like a Win
Other teams give themselves an A for effort after playing the Dutch women’s wheelchair basketball team, the favorite for the gold medal at the Paris Games.
U.S. Men’s Basketball Was Tested. Stephen Curry Had the Answer.
A flurry of Stephen Curry 3-pointers helped the United States survive a French challenge and win a fifth straight gold medal.
Every 4 Years, Timmy McCarthy Gives Ireland a Reason to Watch Basketball
While the Irish have no team in the Olympic tournament, Timmy McCarthy’s eccentric, enthusiastic commentary has earned him his own fervent fan base.
Their Parents Fled War. Now South Sudan’s Young Team Is in the Olympics.
War, famine and floods have beleaguered the world’s youngest nation. The arrival of its men’s basketball team at the Paris Olympics is set to offer a modicum of hope.
LeBron James and Coco Gauff are the U.S. Flag Bearers
The N.B.A. star LeBron James of the Los Angeles Lakers and the tennis star Coco Gauff were chosen by their peers to lead the United States at the opening ceremony in Paris.
Before LeBron and Bronny, These Fathers and Sons Made Sports History
The Los Angeles Lakers are poised to have the first father-son N.B.A. duo in league history. But other dads and sons have played pro sports together as well.
Why Women Outnumber Men in South Korea’s Sports Stadiums
It is a sharp contrast to other countries, where men dominate fandom. Experts have a variety of explanations, including the influence of K-pop culture.