Saudi Arabia is investing in sporting events, like an upstart golf tour, as part of a yearslong drive to turn the country into a hot spot for business and tourism and to blunt criticism of its human rights record.
Tag: LIV Golf
Saudi Arabia’s LIV Golf Series Upends Genteel World of Golf
By promising top players multimillion-dollar paydays, the kingdom moved beyond investing in a sport and made a play to control one. Then the PGA Tour struck back.