A British investment firm restored most of the vowels to its name after a widely ridiculed revamp that showed the pitfalls of trying to look cool in the digital age.
Tag: Names, Organizational
Paraguay Loves Mickey, the Cartoon Mouse. Disney Doesn’t.
Mickey, a homegrown food-packaging company, is famous for facing down Disney in Paraguay’s Supreme Court. As the family business turns 90, why is it still so popular?
Boy Scouts to Change Its Name to Scouting America
The organization, which is battling bankruptcy and sexual abuse claims, said the rebrand was part of an effort to be more inclusive and welcome all members of America’s youth.
London’s Overground Train Lines Get New Names
The system’s map is a tangle of orange lines, without clear names or separate colors. That’ll change this year.
Cerberus or Caronte? Why Europe Is Starting to Name Heat Waves
The World Meteorological Organization has warned against naming heat wave events and said it has no plans to do so, despite calls by some experts who say names could raise awareness about heat’s dangers.
Cerberus or Caronte? Why Europe Is Starting to Name Heat Waves
The World Meteorological Organization has warned against naming heat wave events and said it has no plans to do so, despite calls by some experts who say names could raise awareness about heat’s dangers.
1948: Paris ‘Métro’ Gets New Name, But Subway-Goers Won’t Use It
With an eye toward expansion, the company in charge of the French capital’s transport system will be renamed.
Oxford University Removes Sackler Name From Buildings
The elite British university has become the latest in a long series of institutions to publicly distance themselves from the family because of some of its members’ ties to the opioid crisis.
Australia vs. Warner Bros.?
The newest A.F.L. team will be in Tasmania. Can the club can be named after the island’s resident marsupial, the Tasmanian devil?
Burger King Is Hungry Jack’s in Australia. What Will Wendy’s Be?
The American burger chain plans to enter the Australian market. The problem? There’s already a fast food company down under with the same name.