Companies like East Goes Global serve as social media surrogates for players, expanding their reach, creating business opportunities and pushing for All-Star votes.
Tag: National Basketball Assn
Victor Wembanyama Prepares to Become ‘Genuine’ Face of the N.B.A.
As the league confronts a fast-approaching time without LeBron James, Stephen Curry and Kevin Durant, Victor Wembanyama has embraced the idea that he is the future.
Why the NBA Is Making Abu Dhabi Its Middle East Hub
The league has held preseason games in the United Arab Emirates for three years. It says the impact has been positive, but others say it’s helping a repressive regime.
Shai Gilgeous-Alexander Seeks to Nullify His Purchase of Toronto House
Irate investors looking for a bankrupt “crypto king” were regular visitors to the new Toronto-area home of Shai Gilgeous-Alexander of the Oklahoma City Thunder.
Why Kyrie Irving Still Won’t Play in Brooklyn if Some Covid Restrictions End Next Week
Barclays Center would remain under a private-sector vaccine mandate that took effect in December.
N.B.A.’s Warriors Disavow Part-Owner’s Uyghur Comments
The Golden State Warriors distanced themselves from a minority stakeholder, Chamath Palihapitiya, who said “nobody cares” about the Uyghurs, the ethnic group that has faced a deadly crackdown in China.
LeBron James Enters N.B.A.’s Covid Protocols
Comments from Anthony Davis indicated James has tested positive for the coronavirus, which could keep him out for 10 days.
Do Sports Still Need China?
Global outrage, broken contracts and shifting politics could change the calculus for leagues and teams that once raced to do business in China.
Celtics Games Are Pulled in China After Enes Kanter’s Pro-Tibet Posts
The Boston center called China’s leader, Xi Jinping, a “brutal dictator” on social media, igniting an online backlash in the country. The N.B.A.’s online partner stopped streaming the team’s games.
Kyrie Irving Defends Decision on Vaccine After Being Benched
The N.B.A. star, who is set to make $40 million this year, said he opposes vaccine mandates, saying nobody should be “forced” to do it.